Late post!
Hello, Hello, this is Jean from Weber Shandwick, kindly connect me to (insert name here). Thanks!
Last week, Weber asked us, interns (Kara, Nina and I) to update their database. We were given a list of names to contact and we were asked to find out about the birthdays of certain editors.
I was able to call PDI, Daily Tribune, Business Mirror, etc. to get in touch with lifestyle, news and business editors. I suddenly realized something in the process. You usually take time to call and note the special days of writers and editors that can make or break you. It's really important since you should always maintain ties with them through giving of gifts or a little something. Not that it's very necessary but it's one way of building up your own image and making them remember you, more so, like you.
It can work like this: Gifts= Plus points to editors= Great article (when you need them to write something about your client). But hey, this is just me speaking! ;)
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