Tuesday, July 27, 2010

It’s a Busy Start


Everybody’s seemed busy in the PR Department of ABS-CBN when I came in for my first day. No orientation or introductions were done. My superior, Sir J who I think is in his mid 20’s, looks like a sensible fun guy. Sir J immediately gave me an assignment to make a press release for Matanglawin’s July 11 episode. Before that, my co-interns and I were given bundles of press releases to review a little bit and analyze the format and style of writing for different programs.


After submitting the material on Matanglawin, Rea and I paired up for a simple article to be posted on e-frequency. e-Frequency is a multi-awarded electronic news letter produced by the ABS-CBN Corporate Communications Division which started in 2008 to boost up the company’s workforce. The article was about the ABS-CBN employees’ views on what rules or laws should P. Noy implement during his term. We conducted MOS on the grounds of the Kapamilya Network and got a variety of answers; some were good and there were some that were a bit unthinkable. J It was quite a time and I did not expect that I’ll be further working on for e-frequency.


Sir K, the boss of my superior, called me to join their meeting one afternoon. After letting me take a seat, the things he was talking about were quite a blur to me. He wanted to cover six different topics and I was surprised that he gave the three to me. He wanted articles on these topics that would be put up in e.

The next day I showed up for internship, I went down at The Loop to get the information I needed for my first article. The process for gathering the data was quite interesting; I had to go food-tripping. With a little word from the Property Management, the food stalls offered me their best-sellers for free tasting. I made a stop for about 20 different food stalls. There were even some that gave out samples of almost their entire menu. I made petty conversations with the owners, managers and a few staff to learn more about their specialties. Halfway through the stalls, I felt my tummy bursting bit by bit, but I couldn’t stop because the food just keeps coming. But there is a greater challenge waiting for me back at the work desk; writing this flavorful experience.

by: faye marcelino

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