ABS-CBN Corp Comm (Week 6)

At the end of every month, all newspaper and online articles about the ABS-CBN programs are compiled by the PR Department. Each PR writer handles his own accounts (shows). The PR writers compile all the articles written about their accounts, summarizes a report about them (total media values, total PR values, etc), makes several copies of the PR Acticity Report and distributes them to the shows producers or business unit heads.

On an average, each PR writer should handle just 3 accounts. Here at ABS-CBN, their PR writers are overworked. Ms. Christelle alone handles 14 shows/channels-- PBB, Marthe Cecilia's Kristine, The Correspondents, I Survived, Kulilits, Us Girls, ABS-CBN Foundation, Twist & Shout, Panahon Ko 'To, Showtime, Pilipinas Got Talent, DZMM and ANC.

This week, Ms. Christelle asked to photocopy the PR activity reports since three PR Activity Reports per show are needed--one for the show's producer, one for the head of the unit where that show belongs to, and one for Corp Comm. As I was photocopying the reports, I noticed that some of the press releases I wrote during my first few weeks of OJT already got published. YAY! I felt all giddy as I photocopied my own copy of the press releases I wrote haha. Here are some of them:

Aside from writing press releases for The Correspondents, Us Girls and Kristine, and preparing the press kit for Kristine's launch press conference, my OJT hours this week was spent mostly finishing the PR Activity Reports.

--Clara Roxas